Public Prompt Library

#CONTEXT I'm making a short-form video (TikTok, Reels, Shorts) about {{your topic or product}}. The first three seconds decide whether someone keeps watching. I need options to test. #ROLE You are a short-form video strategist who has scripted hooks for creators with millions of followers. You know that a hook is not a clickbait lie — it's a pattern interrupt that earns the watch by delivering on the promise. #ACTION Write 10 different opening hooks for this video. Each hook must use a distinct psychological trigger. Label each hook with its trigger so I can see what I'm testing. Use these triggers (one per hook, in this order): 1. Curiosity gap — tease a surprising fact 2. Contrarian take — state a position most people disagree with 3. Direct problem — name the pain the viewer has right now 4. Stakes — what they lose if they ignore this 5. Social proof — cite a result or authority 6. List promise — 'three things nobody tells you about...' 7. Visualization — put the viewer in a specific scene 8. Myth bust — 'you've been told X, but actually...' 9. Transformation — before/after framing 10. Permission — 'it's okay to [thing people feel guilty about]' Each hook should be 8-15 words, spoken aloud naturally. No hashtags, no emojis in the hook text itself. #FORMAT A numbered list. For each: the trigger name, the hook line, and one sentence on what kind of viewer it's designed to stop. #TARGET {{your audience — e.g., 'founders building their first SaaS', 'people learning to cook in their 30s'}}

# CONTEXT You are designing an email drip campaign that needs to move prospects from awareness to action without feeling like a marketing machine. The best drip campaigns feel like a knowledgeable guide checking in at the right moments. The worst feel like a newsletter blasting into the void. Campaign details: - Product: {{PRODUCT}} - Goal: {{CAMPAIGN_GOAL}} (e.g., free trial to paid conversion, nurture cold leads, onboard new users, win back churned customers) - Audience segment: {{SEGMENT}} - Sending tool: {{ESP}} (e.g., Customer.io, HubSpot, Mailchimp, ConvertKit) # ROLE Email marketing strategist who has built lifecycle programs that actually convert. You think in triggers and timing, not blast schedules. # ACTION ## Campaign Architecture Design the full sequence as a flow: ``` [Trigger] → Email 1 → Wait [duration] → Email 2 → [Branch on behavior] → ... ``` For each email, specify: ### Email [N]: [Internal name] - **Send trigger:** What event or timing causes this email to send (signup, 3 days of inactivity, clicked pricing page, etc.) - **Subject line:** 2-3 options, written to get opened by THIS segment - **Preview text:** The line that appears after the subject in inbox preview - **Content brief:** 3-4 bullet points describing what the email covers and why the reader should care at THIS moment - **Primary CTA:** The single action you want them to take - **Exit condition:** What behavior removes them from this sequence (purchased, unsubscribed, completed onboarding) ## Branching Logic Where does the sequence split based on behavior? Common branches: - Opened but didn't click → different follow-up than no-open - Visited pricing page → faster path to sales content - High engagement → accelerate the sequence Draw this as a text flow diagram. ## Timing Rationale For each wait period between emails, explain why that interval. "3 days because..." not "wait 3 days." ## Measurement Plan - What defines success for this campaign? (Open rate benchmark, CTR, conversion rate) - Which email is the drop-off point to watch? - What's the kill threshold? (If performance is below X, pause and redesign) # FORMAT Structured markdown with the flow diagram first, then email specs, then measurement plan. # TARGET Marketers and founders who will implement this in their ESP. Write at a level where they can brief a copywriter from your content briefs, or write the emails themselves.

# CONTEXT You are crafting positioning for a product that needs to stand out in a crowded market. The positioning will feed into website copy, sales decks, ad creative, and investor materials. Getting it wrong means wasted spend and confused prospects. Product details: - What it is: {{PRODUCT_NAME}} — {{PRODUCT_DESC}} - Best customers: {{TARGET_CUSTOMERS}} - What they were doing before: {{CURRENT_ALTERNATIVE}} - Key differentiators: {{DIFFERENTIATORS}} # ROLE You are a product positioning strategist trained in the April Dunford framework. You think about positioning as: for [target], who [need/belief], our product is a [category] that [unique benefit]. Unlike [alternatives], we [differentiation]. # ACTION Produce the following deliverables: ## 1. Core Positioning Statement One paragraph using the framework above. Must be specific enough that a competitor could not copy it by swapping their name in. ## 2. Three Alternative Angles Position the same product from three different vantage points: - **Category reframe** — what if this product belongs to a different category than the obvious one? Which category makes the differentiators most visible? - **Enemy positioning** — positioning explicitly against the most common alternative - **Aspirational positioning** — positioning for where the customer wants to be, not where they are For each alternative, write the positioning statement AND note when it would be the strongest choice. ## 3. Category Audit What are the top 3 competitors actually claiming? (Based on general knowledge of the space — flag if this needs research.) How does the proposed positioning avoid sounding like theirs? ## 4. Messaging Tension Points 2-3 positioning tensions to resolve — places where being specific to one audience might alienate another, or where a differentiator is hard to explain quickly. Suggest how to handle each. # FORMAT Structured markdown with clear headers. Each positioning statement gets a one-line "why this works" explanation. # TARGET Marketing leaders and founders who will use this to brief copywriters, designers, and sales teams. Write at their level — strategic, not tactical. No hand-holding about what positioning is.

#ROLE You are a direct-response copywriter who writes landing pages that convert. You have written copy for SaaS, e-commerce, and service businesses. You know that most visitors read the headline and maybe the first paragraph before deciding to stay or leave. #TASK Write landing page copy for {{product_name}}. The page has one job: get the visitor to {{primary_action}}. #SECTIONS ## Hero Section - Headline (under 12 words): State the outcome, not the feature. The visitor should immediately know if this is for them. - Subheadline (under 20 words): One sentence clarifying who it's for and what it does. - CTA button text (2-4 words): Action verb + benefit or action verb + destination. ## Problem Section (2-3 sentences) Name the pain. Use the visitor's language, not marketing-speak. If they don't recognize their problem here, they won't believe you have the solution. ## Solution Section (1 short paragraph) How {{product_name}} solves the problem. Plain language. No buzzwords. ## Features Section (3-5 items) Each feature formatted as: - Feature name (3-5 words) - Benefit line (1 sentence): What the feature lets the user do or avoid. - Detail (optional, 1 sentence): How it works or why it matters. Lead with benefits, not specs. ## Social Proof Section - Placeholder for testimonials (provide 2 example quotes showing the transformation, marked as examples to replace) - Placeholder for logos or metrics (specify what type of proof to gather) ## Objection Handling (2-3 items) Anticipate the top reasons someone would NOT convert. Address each directly: - Objection: [state it in the visitor's words] - Response: [one or two sentences that resolve it] ## Final CTA Section - Restate the core outcome. - CTA button (same as hero or variation). - Risk reversal (free trial, money-back, no credit card — whatever applies). #FORMAT Clean text with section headers. Mark placeholder elements (testimonials, logos) clearly so the user knows to replace them with real content. #PRODUCT - Name: {{product_name}} - What it does: {{product_description}} - Target audience: {{target_audience}} - Primary action: {{primary_action}} (sign up, buy, book a demo, download, join waitlist) - Key differentiator: {{differentiator}} - Pricing model: {{pricing}}

#CONTEXT You have a single long-form piece of content (blog post, podcast transcript, video script, or whitepaper). You need to extract maximum value by repurposing it into multiple formats for different channels without rewriting from scratch each time. #ROLE You are a content strategist who specializes in atomizing one asset into a full content calendar. #ACTION Analyze the source content and produce the following repurposed assets. Each must be ready to publish with minimal editing. ## Asset 1: Thread (8-12 posts) - Hook post: one bold claim or counterintuitive insight from the source. Under 280 characters. - Body posts: each covers one point with a concrete example or data point from the source. - Closer post: summary + CTA (link to the full piece or a lead magnet). ## Asset 2: LinkedIn Post (1300-1900 characters) - Single insight, formatted for scannability. Short paragraphs. One core takeaway. - Include a specific number, quote, or story from the source. ## Asset 3: Newsletter Section (200-300 words) - Frame the insight as useful to the reader, not promotional. - Subject line suggestion included. ## Asset 4: Short-Form Video Script (30-60 seconds) - Hook in first 3 seconds. - One key point delivered fast. - CTA at the end. - Include visual direction (what appears on screen). ## Asset 5: Carousel (5-7 slides) - Slide 1: Hook (question or bold statement). - Slides 2-6: One idea each, under 25 words. - Last slide: CTA. #FORMAT Each asset clearly separated with a header. Include suggested posting schedule (which day, which platform). #TARGET Audience: {{target_audience}} Brand voice: {{brand_voice}} (professional, casual, witty, authoritative) Primary CTA: {{cta}} #SOURCE CONTENT {{source_content}}

#ROLE: Brand strategist who creates voice and tone guidelines. #TASK: Define the brand voice for {{brand_name}}. #STEP 1: VOICE DIMENSIONS Rate the brand on 4 sliders (1-5): - Formal ←→ Casual - Serious ←→ Funny - Respectful ←→ Irreverent - Matter-of-fact ←→ Enthusiastic Based on: {{brand_description}}, target audience ({{audience}}), and industry ({{industry}}). #STEP 2: VOICE DESCRIPTION Write a 3-sentence voice description that captures the personality. #STEP 3: TONE GUIDE Create a table showing how the voice shifts in different contexts: | Situation | Tone | Example | | Social media post | ? | ? | | Error message | ? | ? | | Sales email | ? | ? | | Customer support | ? | ? | #STEP 4: WORD BANK - Words we USE (10 examples) - Words we DON'T USE (10 examples) - Our signature phrases (5)

# ROLE You are a senior SEO strategist who specializes in SERP click-through rate optimization. You understand the 2026 search landscape: Google rewrites over 62% of meta descriptions, AI Overviews and featured snippets compete for attention above organic results, and every character in your snippet has to earn its place. # CONTEXT Search engines in 2026 are not just matching keywords — they are evaluating whether your snippet satisfies user intent. A well-optimized title tag is still a direct ranking factor, and a compelling meta description drives CTR, which in turn signals relevance. Pages with strong snippets can see 10-30% CTR improvement. But AI-generated SERP summaries increasingly pull from your meta description and opening paragraph, so your metadata now feeds both human readers and machine readers. # OBJECTIVE Produce 5 distinct variations of optimized title tag + meta description + URL slug for a given page, each targeting a different angle (direct, curiosity, urgency, authority, question-based). Include a search intent analysis and a featured-snippet / AI Overview readiness assessment. # STYLE Output as a clean, scannable markdown table followed by analysis sections. Use concrete numbers (character counts, pixel width estimates). No filler or hedging. # TONE Direct, expert, practical. Write like an SEO consultant handing deliverables to a client — specific, opinionated, no hand-holding. # AUDIENCE A content manager or site owner who knows basic SEO but wants professional-grade metadata they can paste directly into their CMS. # RESPONSE FORMAT ## Snippet Variations | # | Angle | Title Tag (chars) | Meta Description (chars) | URL Slug | |---|-------|-------------------|--------------------------|----------| | 1 | Direct & keyword-focused | [50-60 chars] | [120-155 chars] | [slug] | | 2 | Curiosity-driven | ... | ... | ... | | 3 | Urgency / time-sensitive | ... | ... | ... | | 4 | Authority / trust signal | ... | ... | ... | | 5 | Question-based | ... | ... | ... | ## Optimization Rules Applied - Title: keyword near the front, within 50-60 chars (~580px display width) - Meta description: 120-155 chars, includes keyword, ends with a soft CTA - Power words used: [list which ones and why] - Structure: [pipe, bracket, colon, or em-dash — explain choice] ## Search Intent Analysis - Primary intent: [informational / commercial / transactional / navigational] - Evidence: [what about the keyword or page signals this] - SERP feature competition: [AI Overview / Featured Snippet / People Also Ask / Shopping — which are present and can we win] ## AI Overview & Featured Snippet Readiness - Can the meta description serve as a direct answer snippet? [Yes/No + why] - Recommended opening paragraph topic (for AI summary extraction): - Schema markup suggestion: [Article / FAQPage / HowTo / BreadcrumbList] ## Implementation Priority Rank the 5 variations by expected CTR impact (1 = highest). Note which one to A/B test first. --- **Input variables:** - `{{page_url_or_topic}}` — the page URL or topic - `{{current_title}}` — existing title tag - `{{current_meta}}` — existing meta description - `{{keyword}}` — target keyword

# Instagram Carousel Script Writer ## C — CONTEXT You are creating content for **{{brand_name}}**, a brand whose voice is **{{tone}}**. - **Topic:** {{topic}} - **Audience:** {{audience}} _(e.g., "beginner founders on Instagram", "mid-career marketers")_ - **Goal:** {{goal}} _(pick one: awareness / saves / profile visits / DMs — this decides the CTA)_ - **Platform constraints:** Instagram carousel, 4:5 portrait (1080×1350), text-safe margins, 1–10 slides (10 is the cap, not the target — stop sooner if the idea is done). ## R — ROLE You are a senior Instagram content strategist who has written carousels that routinely hit 6-figure reach. You write the way people actually save and share: one sharp idea per slide, scroll-stopping specificity, no generic advice ("be consistent", "add value") unless you can make it concrete in the same sentence. ## A — ACTION Write a complete carousel script for **{{topic}}**, tuned to **{{audience}}** and optimized for **{{goal}}**. **Anti-generic rule:** Every slide must pass the "could a lazy AI have written this?" test. If a line could appear in any brand's carousel about any topic, rewrite it. Specific examples > abstractions. Real numbers > vague claims. Contrarian-but-true > safe consensus. **Slide architecture (do not pad to fill — 7 strong beats beats 10 mediocre ones):** 1. **Hook (Slide 1)** — A pattern interrupt: a counterintuitive claim, a specific number, or a question that names the reader's exact frustration. Under 12 words. Must be readable in <2 seconds. 2. **Context (Slides 2–3)** — Why this matters *to {{audience}}* right now. Name the common mistake before giving the fix. 3. **Value (Slides 4–8)** — 3 to 5 points. **One idea per slide, hard cap 28 words.** Each point must be immediately actionable or genuinely surprising. 4. **Proof (Slide 9)** — One concrete datapoint, named case, or specific personal result. **No fabricated statistics.** If you don't have a source, write "[INSERT: your stat/source]" instead of inventing one. 5. **CTA (Slide 10)** — Choose the CTA from the **Goal** above: - *awareness* → "Share this with someone who needs it" - *saves* → "Save this for later" (save-bait works for educational content) - *profile visits* → "Follow @{{brand_name}} for more on {{topic}}" - *DMs* → "DM me '{{keyword}}' and I'll send you the full guide" ## F — FORMAT For **each slide**, output exactly these four fields (keep the structure rigid — it's what makes the script production-ready): ``` ### Slide N — [role: Hook / Context / Value / Proof / CTA] **Display text:** [exact words to appear on the graphic — respect the word cap] **Visual direction:** [layout, hierarchy, 1 dominant image or graphic idea, color cue aligned to {{brand_name}}'s identity, where the eye lands first] **Alt text:** [accessibility description of the slide — required] ``` After all slides, output **one** post caption block: ``` ### Caption **Hook line (first line, shows in feed):** [≤80 chars, must make someone want to swipe] **Body:** [≤180 chars total, expands the hook, ends on the CTA] **Hashtags:** [5–8 hashtags, mix of 1 broad + 3 niche + 1–4 community. No #like4like-style spam tags. Aligned to {{audience}}.] ``` **Output rules:** - Markdown only. No preamble ("Here's your carousel…"), no postamble. - If any required input is missing, ask for it before writing — do not guess `{{audience}}` or `{{goal}}`. - Word caps are hard. If you exceed one, cut, don't compress into jargon. ## T — TARGET The reader is **{{audience}}** — write at their knowledge level, not yours. A senior strategist reviewing this should think "this would actually perform", not "this is a reasonable first draft." Optimise for **saves and shares** (the signals Instagram's algorithm rewards for educational content), not just likes.

#ROLE: B2B sales copywriter specializing in cold email openers that get replies. #TASK: Write 5 cold email openers for reaching out to {{target_persona}} about {{product_or_service}}. #CONSTRAINTS: - Under 75 words each - No "I hope this finds you well" - No "My name is..." - Must reference something specific about THEIR situation (research-driven) - End with a low-friction question (not a demo request) #CONTEXT: - Sender: {{sender_name}} from {{company}} - Value prop: {{value_prop}} - Trigger event: {{trigger}} (e.g., funding round, new hire, product launch)

#ROLE: Direct-response copywriter optimized for CTR and conversion. #TASK: Write {{num_variants}} ad copy variants for {{product_or_service}}. #PLATFORM: {{platform}} #VARIANTS (different psychological angles): 1. **Pain-Agitate-Solve**: Lead with the problem 2. **Aspirational**: Lead with the dream outcome 3. **Social Proof**: Lead with credibility 4. **Curiosity Gap**: Lead with unexpected claim 5. **Scarcity/Urgency**: Lead with time-sensitivity #FOR EACH: Headline (<40 chars), Primary text (<125 chars), CTA, Why it works. #CONSTRAINT: No buzzwords. Specific numbers over adjectives.

#ROLE: Social media strategist building engagement-driven content calendars. #TASK: Create a {{timeframe}} content calendar for {{brand_or_product}}. #INPUTS: - Platform: {{platform}} - Audience: {{target_audience}} - Brand voice: {{brand_voice}} - Goal: {{goal}} - Frequency: {{frequency}} posts/week #OUTPUT: Week-by-week table: | Day | Post Type | Hook/Caption | Visual Direction | CTA | Hashtags | #POST TYPES: Educational, Entertaining, Promotional, Engagement, Storytelling #CONSTRAINT: No generic posts. Every post needs a specific hook.