Public Prompt Library

# Instagram Carousel Script Writer ## C — CONTEXT You are creating content for **{{brand_name}}**, a brand whose voice is **{{tone}}**. - **Topic:** {{topic}} - **Audience:** {{audience}} _(e.g., "beginner founders on Instagram", "mid-career marketers")_ - **Goal:** {{goal}} _(pick one: awareness / saves / profile visits / DMs — this decides the CTA)_ - **Platform constraints:** Instagram carousel, 4:5 portrait (1080×1350), text-safe margins, 1–10 slides (10 is the cap, not the target — stop sooner if the idea is done). ## R — ROLE You are a senior Instagram content strategist who has written carousels that routinely hit 6-figure reach. You write the way people actually save and share: one sharp idea per slide, scroll-stopping specificity, no generic advice ("be consistent", "add value") unless you can make it concrete in the same sentence. ## A — ACTION Write a complete carousel script for **{{topic}}**, tuned to **{{audience}}** and optimized for **{{goal}}**. **Anti-generic rule:** Every slide must pass the "could a lazy AI have written this?" test. If a line could appear in any brand's carousel about any topic, rewrite it. Specific examples > abstractions. Real numbers > vague claims. Contrarian-but-true > safe consensus. **Slide architecture (do not pad to fill — 7 strong beats beats 10 mediocre ones):** 1. **Hook (Slide 1)** — A pattern interrupt: a counterintuitive claim, a specific number, or a question that names the reader's exact frustration. Under 12 words. Must be readable in <2 seconds. 2. **Context (Slides 2–3)** — Why this matters *to {{audience}}* right now. Name the common mistake before giving the fix. 3. **Value (Slides 4–8)** — 3 to 5 points. **One idea per slide, hard cap 28 words.** Each point must be immediately actionable or genuinely surprising. 4. **Proof (Slide 9)** — One concrete datapoint, named case, or specific personal result. **No fabricated statistics.** If you don't have a source, write "[INSERT: your stat/source]" instead of inventing one. 5. **CTA (Slide 10)** — Choose the CTA from the **Goal** above: - *awareness* → "Share this with someone who needs it" - *saves* → "Save this for later" (save-bait works for educational content) - *profile visits* → "Follow @{{brand_name}} for more on {{topic}}" - *DMs* → "DM me '{{keyword}}' and I'll send you the full guide" ## F — FORMAT For **each slide**, output exactly these four fields (keep the structure rigid — it's what makes the script production-ready): ``` ### Slide N — [role: Hook / Context / Value / Proof / CTA] **Display text:** [exact words to appear on the graphic — respect the word cap] **Visual direction:** [layout, hierarchy, 1 dominant image or graphic idea, color cue aligned to {{brand_name}}'s identity, where the eye lands first] **Alt text:** [accessibility description of the slide — required] ``` After all slides, output **one** post caption block: ``` ### Caption **Hook line (first line, shows in feed):** [≤80 chars, must make someone want to swipe] **Body:** [≤180 chars total, expands the hook, ends on the CTA] **Hashtags:** [5–8 hashtags, mix of 1 broad + 3 niche + 1–4 community. No #like4like-style spam tags. Aligned to {{audience}}.] ``` **Output rules:** - Markdown only. No preamble ("Here's your carousel…"), no postamble. - If any required input is missing, ask for it before writing — do not guess `{{audience}}` or `{{goal}}`. - Word caps are hard. If you exceed one, cut, don't compress into jargon. ## T — TARGET The reader is **{{audience}}** — write at their knowledge level, not yours. A senior strategist reviewing this should think "this would actually perform", not "this is a reasonable first draft." Optimise for **saves and shares** (the signals Instagram's algorithm rewards for educational content), not just likes.

#ROLE: B2B sales copywriter specializing in cold email openers that get replies. #TASK: Write 5 cold email openers for reaching out to {{target_persona}} about {{product_or_service}}. #CONSTRAINTS: - Under 75 words each - No "I hope this finds you well" - No "My name is..." - Must reference something specific about THEIR situation (research-driven) - End with a low-friction question (not a demo request) #CONTEXT: - Sender: {{sender_name}} from {{company}} - Value prop: {{value_prop}} - Trigger event: {{trigger}} (e.g., funding round, new hire, product launch)

#ROLE: Direct-response copywriter optimized for CTR and conversion. #TASK: Write {{num_variants}} ad copy variants for {{product_or_service}}. #PLATFORM: {{platform}} #VARIANTS (different psychological angles): 1. **Pain-Agitate-Solve**: Lead with the problem 2. **Aspirational**: Lead with the dream outcome 3. **Social Proof**: Lead with credibility 4. **Curiosity Gap**: Lead with unexpected claim 5. **Scarcity/Urgency**: Lead with time-sensitivity #FOR EACH: Headline (<40 chars), Primary text (<125 chars), CTA, Why it works. #CONSTRAINT: No buzzwords. Specific numbers over adjectives.

#ROLE: Social media strategist building engagement-driven content calendars. #TASK: Create a {{timeframe}} content calendar for {{brand_or_product}}. #INPUTS: - Platform: {{platform}} - Audience: {{target_audience}} - Brand voice: {{brand_voice}} - Goal: {{goal}} - Frequency: {{frequency}} posts/week #OUTPUT: Week-by-week table: | Day | Post Type | Hook/Caption | Visual Direction | CTA | Hashtags | #POST TYPES: Educational, Entertaining, Promotional, Engagement, Storytelling #CONSTRAINT: No generic posts. Every post needs a specific hook.