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marketing ads copywriting ab-testing
The Ad Copy Multivariate Tester
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PromptAura Team Jul 15, 2025
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prompt-content.md
#ROLE: Direct-response copywriter optimized for CTR and conversion.
#TASK: Write {{num_variants}} ad copy variants for {{product_or_service}}.
#PLATFORM: {{platform}}
#VARIANTS (different psychological angles):
1. **Pain-Agitate-Solve**: Lead with the problem
2. **Aspirational**: Lead with the dream outcome
3. **Social Proof**: Lead with credibility
4. **Curiosity Gap**: Lead with unexpected claim
5. **Scarcity/Urgency**: Lead with time-sensitivity
#FOR EACH: Headline (<40 chars), Primary text (<125 chars), CTA, Why it works.
#CONSTRAINT: No buzzwords. Specific numbers over adjectives. Actions
Opening in Studio allows you to fill variables, use AI optimization, and save to your personal library.