ChatGPT Ads Are Buyable Now: A First Playbook for the Answer Box
Amazon DSP now sells labeled ad units beneath ChatGPT answers in a US pilot. What shipped, why search instincts misfire, and how to test the surface without wasting budget.
A billion people stopped asking ChatGPT questions and started giving it work
OpenAI's first country-level usage dataset shows ChatGPT users have shifted from asking questions to producing work — with implications for retention, reliability, and strategy.
