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research competitive-analysis product features

The Competitor Feature Teardown

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PromptAura Team
Sep 14, 2026
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prompt-content.md
#TASK
Tear down a competitor's product feature-by-feature and identify where they are strong, where they are weak, and where there is a gap we can win.

#REQUEST
Produce a structured competitive analysis, not a feature checklist. I want to know what to build, not just what they have.

#ACTION
Structure the output as:
1. **Competitor snapshot** — 2-3 sentences on who they are, their positioning, and their apparent target customer.
2. **Feature matrix** — list their core features. For each: what it does, how well it works (Strong/Adequate/Weak), and one specific observation (not 'good UX' but 'onboarding completed in 4 clicks with no email verification').
3. **What they do better than us** — be honest. Name the specific advantage.
4. **Where they are vulnerable** — the gaps, rough edges, or underserved segments.
5. **Opportunities** — 3 concrete moves we could make that they are not covering. Each tied to a specific weakness above.

#CONTEXT
Our product: {{one-line description of what we build and who it's for}}
Competitor: {{competitor name and URL}}
What I know already: {{any prior research, customer feedback, or assumptions — or 'nothing yet'}}

#EXAMPLE
Good observation: 'Pricing page shows only annual plans on mobile — monthly is hidden behind a toggle. Likely losing price-sensitive mobile traffic.'
Bad observation: 'Their pricing seems competitive.'

Competitor details to analyze:
{{paste competitor's feature list, pricing page content, or any notes you've gathered}}

Actions

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